RIM Launches The Most Boring Anti-Apple Campaign I?ve Ever Witnessed

In one of the most anticlimactic (and likely ineffective) marketing campaigns in history, RIM has today launched its "Wake Up. Be Bold." campaign in Australia. It began with a group of "protestors" disembarking from a bus outside of Apple's Sydney store with signs that read "Wake Up." But don't get too excited — that's the most exciting part of the story. After the long and vigorous rivalry between Samsung and Apple, both in marketing and in the courts, the South Korea-based company was originally blamed for the seemingly out-of-the-blue protest. RIM, of course, kept quiet. But it was in fact RIM that staged the shit show, which all culminated in the launch of the wakeupbebold.com website, wherein an Australian man explains how business has changed and that to be different you mustn't just "think different," but "do different" (which I'm fairly certain is grammatically incorrect), lest you end up "floating through life like a cork in a stream."

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