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Internet marketing is a vey powerful tool that almost every offline business can benefit from. It helps you reach customers you would not reach through your regular marketing avenues. This can help you improve your image, increase interest in your business, and increase traffic to your business.
Most offline business owners think that small business Internet marketing is primarily about having a website for customers to go to. This certainly is one thing that you would want your business to have.
However, there are other things that should go into an Internet marketing strategy besides having a website. These should be considered when developing a marketing strategy to get your business online.
Let?s talk about 4 things to keep in mind that can help you be successful in marketing on the Internet when you have an offline business.
1. What is your message? In all of the Internet marketing you do you must have a clear message you are conveying to your audience.
The great thing about Internet marketing is you can adjust your message much quicker than you could in the past with direct mail, yellow pages, or even newspaper ads.
You are going to be reaching a potentially larger audience. If you do local marketing you still can reach thousands of people a day. Think about what your message is and how you can deliver it in the clearest possible way.
2. Who is your audience? You should know everything about your potential customers you are going to be marketing to. This includes understanding what their needs and problems are and how you can help solve those.
3. What are your marketing options? Besides a website you will want to build an email list you can follow up effectively with prospects and customers. Email marketing is one of the true advantages that Internet marketing provides over offline marketing.
4. Think social media. This is the biggest change that has happened in the past five years.
Social media includes blogging, online videos, article marketing, and social networking. You should have a blog that you can update for prospects to read.
Google owns You Tube so it is a good idea to create online videos there. You should also set up a Facebook business page and a Twitter account as a way to keep in touch with customers through social networking.
Internet marketing is not as complicated as offline businesses make it out to be. However, there is more to it than just throwing up a website. Follow these online marketing tips for online businesses and watch your business benefit from them!
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