If you want to boost conversion on your site?s landing page, consider adding a web video into the mix. With a good copy and high quality video production, you could possibly double the amount of sales you can generate.
The use of web videos on the internet are becoming more widespread than ever. Indeed, this is an interactive way to communicate to prospects and engages them more than text does. If you want to compel your prospects to learn more of or buy your products and services, video production is therefore something you need to consider. But to get more sales for your business, experts advise adding an online video to your landing page as it can boost conversion rate.
The popularity of digital video has also made hiring video production company relatively affordable for most business sizes today. Hence, adding a video to your landing page is something that you cannot afford to pass up. According to experts, doing so will boost your conversion by up to 80%! This is not at all surprising, especially since YouTube, the most popular video streaming site on the web, is also the second most popular search engine out there.
Still not convinced about the benefit of using web video as a medium to get your message across? Here are some of the things you need to think about as you are building the landing page:
- Adding an online video into your landing page increases the amount of time that visitors spend on your site, especially in your landing page. The more time they spend on your landing page, the more time they also have to reflect on the message of your brand. And when this happens, they are more compelled to act on the message that you are trying to get to them.
- Putting a corporate video on your landing page is also one way to reinforce the credibility of your business. Use this opportunity to refresh your visitors? minds about what got them there in the first place. You want to make one last push before they decide to purchase and a web video is an effective way to compel them to.
- Lastly, you want to incorporate your video production into the landing page for convenience. People on the web hate reading a huge block of text. Once they see that, their initial reaction would be to think it is too time-consuming. Replace a block of text with a corporate video and you can achieve more success with this strategy.
There are also other things that business owners need to incorporate if they want to gain more success with the inclusion of a web video into the landing page. Here are some of them:
- Consider adding a testimonial video, instead of a corporate video. This will enable visitors to confirm their decision of buying.
- Feature a non-committal copy on your video. Make your visitors feel that they are not tied into any long term contract when they decide to purchase from you.
- Keep other content on your landing page to a minimum. That way, all focus is shifted on the online video.
- Hinge on emotional connections. The web video on your landing page should appeal to their emotions because this is the easiest way to compel them to buy, as well as rationalize the value of their buying choice.
Kickerinc.ca is an Emmy-award winning video production company. They are considered powerhouse in making web video, corporate video, mobile video, or any other types of videos to suit your needs and with quality results.
If you want to boost conversion on your site?s landing page, consider adding a web video into the mix. With a good copy and high quality video production, you could possibly double the amount of sales you can generate.
The use of web videos on the internet are becoming more widespread than ever. Indeed, this is an interactive way to communicate to prospects and engages them more than text does. If you want to compel your prospects to learn more of or buy your products and services, video production is therefore something you need to consider. But to get more sales for your business, experts advise adding an online video to your landing page as it can boost conversion rate.
The popularity of digital video has also made hiring video production company relatively affordable for most business sizes today. Hence, adding a video to your landing page is something that you cannot afford to pass up. According to experts, doing so will boost your conversion by up to 80%! This is not at all surprising, especially since YouTube, the most popular video streaming site on the web, is also the second most popular search engine out there.
Still not convinced about the benefit of using web video as a medium to get your message across? Here are some of the things you need to think about as you are building the landing page:
? Adding an online video into your landing page increases the amount of time that visitors spend on your site, especially in your landing page. The more time they spend on your landing page, the more time they also have to reflect on the message of your brand. And when this happens, they are more compelled to act on the message that you are trying to get to them.
? Putting a corporate video on your landing page is also one way to reinforce the credibility of your business. Use this opportunity to refresh your visitors? minds about what got them there in the first place. You want to make one last push before they decide to purchase and a web video is an effective way to compel them to.
? Lastly, you want to incorporate your video production into the landing page for convenience. People on the web hate reading a huge block of text. Once they see that, their initial reaction would be to think it is too time-consuming. Replace a block of text with a corporate video and you can achieve more success with this strategy.
There are also other things that business owners need to incorporate if they want to gain more success with the inclusion of a web video into the landing page. Here are some of them:
? Consider adding a testimonial video, instead of a corporate video. This will enable visitors to confirm their decision of buying.
? Feature a non-committal copy on your video. Make your visitors feel that they are not tied into any long term contract when they decide to purchase from you.
? Keep other content on your landing page to a minimum. That way, all focus is shifted on the online video.
? Hinge on emotional connections. The web video on your landing page should appeal to their emotions because this is the easiest way to compel them to buy, as well as rationalize the value of their buying choice.
Kickerinc.ca is an Emmy-award winning <a href=?http://www.kickerinc.ca/?>video production</a> company. They are considered powerhouse in making <a href=?http://www.kickerinc.ca/webvideos.html?>web video</a>, corporate video, mobile video, or any other types of videos to suit your needs and with quality results.
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